July Update, 2017

July 14, 2017
First Crush Winery Cape Cod ~ Newsletter
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July Update, 2017

First Crush Winery gets much of its Cabernet Sauvignon from this hillside vineyard in Suisun Valley, CA. It boarders the Stagg’s Leap District of Napa Valley. Note the rocky mineral-rich soil. In this environment, grape clusters struggle more creating a more intense flavor outcome.

Harvest Social…

FYI: Save the date, September 9th, 4-6pm.The harvest social is usually our most popular event of the year. Our socials are reserved for coop members and their guests. Additional, repetitive details to follow in my next update. Rumor has it that Cajun Bob is currently finalizing a, soon to be famous, First Crush jingle. It will be debuted at the harvest social by Cajun Bob and the Note Worthies.

Your Coop Reserve Pickup…

The time has come to come and get your 2016 reserved wines. I urge all to do so before the social if possible. If you live off Cape, your wine reserve is safe and sound until you arrive. If any of you are waiting for our new cab (Fusion) and zin (visZINary), I will have them both by the end of July. Everything else is available, including 2015 cab and zin, however since we only made a small amount of Amore this last year, well let’s just say, Diane has encouraged me to make more Amore this next year! Happy wife, happy life!

Request…

With over 400 Coop members, my old brain is often taxed to remember all last names on the spot. When coming in to the winery it would be helpful to provide your name to me when you arrive so that I can research your membership on my spreadsheet.

2017 Coop Signup…

My new 2017 spreadsheet is all set and many have already signed up for our next season’s reserve. As a reminder, the Coop season begins on September 1st and ends August 31st. Habitually, most seasoned Coop members pick up their current reserve from last year during the summer and then also sign up for the following year. When doing so, and as a token of my appreciation for joining the next Coop season early, I provide a thank you gift. As with last year, the incentive gift will be two extra bottles of wine of my selection. This incentive offer will be provided through the Thanksgiving weekend.

On a personal note, most of you know that the winery was formed on the solid foundation of our Coop and its unique model. And, as I have stated often, Coop members come first, despite the fact that they pay significantly less than the retail public who visit our winery. In most cases, Coop members save $5.-10. per bottle. It is very helpful to us to have our members sign up early since those expensive shipments of grapes occur in the fall. My sincere thanks for your continued support and enthusiasm.

2017 Coop Pricing…

In last month’s update I mentioned that there would be a first time ever pricing change for our Coop reserve. It represents a $10.00 increase per case.

Level 1 (2 case reserve) $190. per case
Level 2 (3-9 case reserve) $180. per case
Level 3 (10 or more case reserve) $170. per case
Individual bottles, beyond a reserve, $16. each

Winemaker recommendation… to get back to a $180. per case rate, consider Level 2. Those of you who already figured this out undoubtedly have a remarkable flare for the obvious!

Coop Bylaw Clarification…

Now that we have a few years of Coop experience, we have had a few instances of… we got snookered. Not many thankfully, but a few. On occasion, a person joins the Coop to avoid our retail case price of $250. and get in on the historic case price of $180. But, they want a case to take home when they join. On occasion, we never hear from them again and they received a $70. discount from retail.
So, to be consistent going forward, when a Coop member elects to take half of their reserve before the remainder, they will be charged 50% of their discounted price for their remaining reserve. As an example, in a two case reserve, if the case price was $180., and they take one case before the second, they will incur an addition $90., thus leaving a balance on the second case of $90.

First Crush Popularity…

At the end of June, visitors to the winery outnumbered all visitors in 2016. Just saying! Glad there is only seven days in a week!

Quiz Question: How many grapes does it take to make a bottle of wine?
Answer: See the answer below.

History of Wine…

Winemaking and the wine have been noted as early as 7000 BC in ancient China. Ancient Greece worshipped Dionysus, the Greek god of wine, who represented the social influences as well as intoxicating power of wine. 4100 BC, the earliest recorded winery was located in ancient Armenia.

The Greek historian Thucydides declared, “The peoples of the Mediterranean began to emerge from barbarism when they learnt to cultivate the olive and the vine.” Possibly, we should reintroduce the vine to the Mideast!

From there wine became very much so a part of everyday life in Europe. As the Roman Empire expanded, so did wine producing. Many of these early regions are still producing wine to this day! As people began to refine the process, different grape varietals were utilized, and cultivation techniques were perfected. Before too long, bottles and barrels were in use, and the wine business we know and love today was not far off.

In regard to the US, Thomas Jefferson was the US minister to France. He fell in love with French wine, particularly
Bordeaux and Burgundy. Jefferson becomes convinced wine of equal caliber can be produced in the US. He returned with French grape cuttings, and introduces them in VA.

Coop Funny…

MURPHY’S OTHER LAWS

1.Light travels faster than sound. This is why some people
appear bright until you hear them speak.

2. A fine is a tax for doing wrong. A tax is a fine for doing well.

3. He who laughs last, thinks slowest.

4. A day without sunshine is like, well, night.

5. Change is inevitable, except from a vending machine.

6. Those who live by the sword get shot by those who don’t.

7. Nothing is foolproof to a sufficiently talented fool.

8. The 50-50-90 rule: Anytime you have a 50-50 chance of getting something right, there’s a 90% probability you’ll get it wrong.

9. If the shoe fits, get another one just like it.

10. The things that come to those who wait, may be the things left by those who got there first.

11. Give a man a fish and he will eat for a day. Teach a man to fish and he will sit in a boat all day drinking beer.

12. God gave you toes as a device for finding furniture in the dark.

Answer to the above Quiz Question… 520…If you’re thinking about how many grapes are in a glass of wine, first take a look at your glass and calculate accordingly.

Drink my wine my friends,
Frank

Contact Information
First Crush Winery ~ Cape Cod
Dr. Frank D. Puzio, Winemaker
Winery: 527 Main Street, Harwich MA 02645 (Tours by Appointment Only)
Business Office: 83 Thacher Shore Road, Yarmouthport, MA 02675.
phone: 508-362-2423 or cell: 508-737-6867
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