Happy Passover and Happy Easter First Crushers…
Our New Digs…
As many of you have seen, First Crush Winery has expanded to include a contiguous third unit at Olde Depot Industrial. As I write this, it is receiving a cooling system to refrigerate half of the new space. I have constructed an insulated partition and a 6″ thick garage door to separate this cooler space from the front space. The front of the unit will store our larger equipment… the fork lift, firstcrusher-1, firstcrusher-2, Presszilla, many pallets of empty bottles and our new First Crush 1949 Mercury 1-ton pickup. The truck will not be used for dump runs, hauling grape stems or fermented grape skins. I am learning you can even have a first crush on a truck. That last sentence is calling for fictional authorship privilege, but I will leave it right there. Currently, carved signage is being made to show off our brand at special Cape events.
FYI: It may be of interest to know that the location of our winery is quite an historic in Harwich. It was referred to as the Depot many years ago since it was a train depot for bringing supplies and materials to this part of the Cape. During World War One, the actual ground that our
units 17 and 18 sit on was an active ammunition manufacturing plant. No smoking at the winery please!
More on the Truck…
I will share with you the events that led up to the acquisition of the truck. I found it in a roundabout way in Florida… not to be confused with a rotary, but rather in a classic vehicle dealership. I was shown pictures, very descriptive explanations, a video, written documentation, and even had it professionally inspected. It seemed too good to be true. So I did the next logical thing, I made what I thought was a ridiculous offer. I guess it was not as ridiculous as it should have been because they accepted my offer the next day. But this then created a problem. I had not told Diane about the truck yet and I had to have a game plan. So, I waited until that evening, I prepared a small antipasto, I poured her a glass of First Crush Zinfandel,… then I poured her a second glass, and of course, I poured myself a second glass. To make a short story long, she loved the truck and thought it was a great idea to market the winery locally. Let this be a lesson!
May 17th Social…
In approximately one month we will have our spring social, Saturday, May 17th, 4-6pm. As mentioned in my last update, our grower cannot make this date due to his son’s graduation. However, Ron has committed to attend our late summer social to be held Saturday, August 23rd. As for now, and as usual, and also to be redundant… again, couples will generally bring an appetizer to share (with their name on the bottom of the serving dish) and singles can mooch. As before, there is a $10.00 charge at the door per person to drink First Crush vino. While I am on the topic, that fee may change slightly at one of these First Crush socials if we have musical entertainment. Feel free to bring guests that may be yearning for a First Crush experience.
Cape Cod Life Magazine…
Check out the recent May issue of Cape Cod Life. In the “Locally made on Cape Cod” section, First Crush Winery is featured. They actually called me to see if I was interested in having them do a piece. Since, as I have expressed in the past to have a remarkable flair for the obvious, I naturally said yes!
Let’s go back in time…. At this time last year, we were an even newer winery. Sounds like something Yogi Berra would say! At that time, our wines were a result of our first commercial (legal) vintage. We started distributing them in the middle July time frame. Our second vintage is now in aging and we will have the two reds available by August for COOP distribution. The 2013 Sauvignon Blanc and the two cranberry products are available now. With that said, we are now selling our 2012 wines to local restaurants and package stores. This is an advantage psychologically in the retail world because our wines of more than merely months old. Always remember that COOP members that received their 2012 reserve can come back for more. Generally this brings you down to a better price point.
As I write about this topic, I just had a thought. At the May social, in regard to our reds, do you want to be served our 2012 wines, or our still aging 2013 wines to experience a sneak preview? The later may be more fun. If you were at our winter social, we tried a small amount of our cab blend that was only 4 months old and the sentiment was that it was already amazing. I would not mind hearing from you expressing your personal desire.
For those of you that have not done so to date, please send in your COOP membership reserve forms for 2013. Please visit www.firstcrushwoo.wpengine.com for COOP membership details. Remember, COOP membership reserves are renewed yearly per vintage year. Pretty please… sounds generational but it works for me!
My very best springtime wishes to all,